Sport and lifestyle, in one local storefront.
Reebok Philippines serves shoppers across training, running, basketball and everyday style. Its ecommerce presence gives the local market a direct destination for the brand.
Translate a global experience into local delivery.
The project required local and international stakeholders to work around one brand experience. Product discovery, customer registration and operational dependencies needed to come together in a storefront built for the Philippine market.
The storefront was the start, not the finish.
Audit the global experience
Review Reebok’s main brand experience and technology options to shape the local storefront.
Build beyond the homepage
Deliver product templates, collection architecture, registration, metafields and supporting application work.
Coordinate the operating dependencies
Work with stakeholders and merchant fulfillment and inventory teams, without treating every planned integration as delivered.
Keep merchandising useful
Develop gift-guide collections, Shop the Look, FAQ layouts and store-locator updates through subsequent support.
A stronger December conversion rate and Google-organic channel.
In December 2023 versus December 2022, Google-organic sessions increased 1,178.2% (12.8×), and Google-organic attributed net sales increased 324.3%. The human-session conversion rate improved 32.4% on a relative basis, approximately +0.135 percentage points. Total store traffic declined, so the traffic and attributed-sales results are specifically Google-organic, not all-channel growth. The small, nonzero December 2022 baseline may include launch-ramp effects. These are observed changes, not proof of twelve months of continuous SEO delivery or isolated SEO causality.
Google-organic sessions
12.8× the earlier level; sessions filtered to Google + organic.
Google-organic net sales
Shopify last-non-direct-click attribution; net sales after discounts and sales reversals.
The baseline is small but nonzero and may include launch-ramp effects. Attributed sales are not incremental profit or proven SEO-caused revenue.
Conversion-rate growth
Relative change in human-session conversion; approximately +0.135 percentage points.
Add-to-cart rate
Observed session-based rate; +24.50% relative change.
These are funnel observations, not an attributed CRO experiment. Add-to-cart rate is not cart abandonment. The December comparison does not establish sustained year-wide conversion growth.
¹ Shopify, 1–31 December 2023 versus 1–31 December 2022; traffic and attributed net sales filtered to Google + organic. Attribution is last non-direct click, with lookback unverified. ² Human-session conversion; relative growth differs from percentage-point change. November 2022 was the announced launch month, but the exact go-live day is unverified; this is not labelled an exact anniversary or confirmed first-full-month comparison.
