FEATURED CAMPAIGN / MISTER POTATO
Room for
one more?
A familiar jeepney moment, turned into a short-form story for Mister Potato’s #NKKLK campaign.
CONTENT · STRATEGY · PRODUCTION
3.3M
TikTok viewsCampaign-reported for this reel
SOCIAL MEDIA AGENCY · PHILIPPINES
Make your brand
the one people
want more of.
We bring content strategy, creative reels, video production and influencer marketing together to help people discover your brand, see its value and choose it.
Made for your audience. Built together.
REAL BRANDS. REAL CREATIVE.SELECTED WORK
FROM EVERYDAY MOMENTSto a place
in the conversation.Strategy · Reels · Creators · Video
in the conversation.Strategy · Reels · Creators · Video
Financial services. Consumer goods. Everyday brands.The brands behind the work ↓
BRANDS BEHIND THE WORK
Different brands. A shared focus on connection.
Cebuana Lhuillier Group
Sukro
Beko Philippines
Mister Potato Philippines
TosTos
Valvoline
Roni
Dua Kelinci
UltraPak · ADM
TicTacSelected brand experience. Scope and campaign periods differ by brand.
SELECTED REELS
A little more life
in your feed.
Snack-time games. Familiar Filipino humour. Stories built for the way people watch.
Room for
MORE REELS
Distinct voices. Everyday discoveries.
Choose a reel to load the TikTok player. No autoplay. You can also watch each original post on TikTok.
01 / THE WORK BEHIND THE FEED
Built for the brand.
Made for people.
A look at the ideas, craft and reported outcomes behind selected social engagements.
SELECTED CAMPAIGN CREATIVE · CEBUANA LHUILLIERCEBUANA LHUILLIER GROUP / SOCIAL CAMPAIGN
Everyday ambitions.
A more human story.
Social creative built around what financial access means in people’s lives—from starting a business to moving a family forward.
+160%
reach versus campaign targetReported six-month campaign result
Target outperformance, not year-on-year audience growth. Reported in LeapOut’s 2023 case study.
SELECTED CREATIVE · 2022BEKO PHILIPPINES / SOCIAL & CONTENT
A place in the
everyday home.
Content that brings product benefits closer to everyday routines, supported by paid and organic social.
4.9×
average monthly Facebook reachApr–16 Aug 2020 vs the same 2019 period
Paid + organic. Historic performance snapshot, separate from the 2022 creative shown above.
DELIVERED LAUNCH CREATIVE · JUNE 2025MISTER POTATO PHILIPPINES / LAUNCH CONTENT
A new flavour.
A reason to join in.
Social content and Facebook and Instagram launch-campaign creative for Mister Potato Philippines.
THE WORKCheese. Chill.
Crunch together.
Crunch together.
Delivered launch artwork for Facebook and Instagram · June 2025.
FROM THE CREATIVE ARCHIVE
Different stories.
Distinctive brands.
Campaign and production creative from the project archive. Select an image for a closer look.
Swipe or scroll through the creative.
MORE CLIENT EXPERIENCE
Built around
different worlds.
Valvoline
Social creative for Valvoline Philippines, from product storytelling to brand heritage. Social media management documented across 2024–2025.
Automotive lubricants · Social managementUltraPak ADM
Facebook page management for UltraPak, documented from September 2023 to April 2025.
Animal nutrition · Facebook management02 / START WITH WHAT YOU NEED
Content with
a clear purpose.
From the everyday feed to a campaign moment, give each idea a clear role in your brand’s story.
LeapOut is a social media agency in the Philippines, offering content strategy, reels, influencer marketing, video production and social listening. Work with us on a retainer, per campaign or for a special project.
Talk through your brief01Content strategy.
+
A clear role for your brand on social, with audience insight, content pillars and a practical plan connecting everyday content to your business goals.
Audience insight · Content pillars · Channel planning
02Reels.
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Short-form ideas shaped for the way people watch, with a strong opening, a clear brand role and an edit that keeps the story moving.
Social-first concepts · Short-form video · Platform-ready edits
03Influencer marketing.
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Creators who make sense for your brand, with ideas that fit their voice and give their audiences a credible reason to care about your message.
Creator fit · Collaboration ideas · Campaign content
04Video production.
+
Brand stories and campaign videos, shaped from concept through shoot and edit to bring your product, your message and your brand’s personality to life.
Concept · Shoot · Edit
05Social listening.
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Understand relevant conversations about your brand, audience and category. Agree the sources, coverage and reporting for your brief, then use the findings to inform content and communication decisions.
Relevant conversations · Topics and sentiment · Emerging themes
Community management and paid amplification can be brought into the same plan, with scope agreed around your goals.
03 / ONE CONNECTED TEAM
Clear direction.
Shared ownership.
Strategy, content, video, creators, community and media working to one clear plan.
- 01
Understand.
The audience, the business goal and the role social needs to play.
- 02
Make.
A clear plan, relevant creative and an agreed approval workflow.
- 03
Learn.
Review the work and the results. Use the learning to shape what comes next.
Platforms, deliverables, community coverage and media spend are agreed around your brief.
YOUR BRAND. YOUR NEXT CHAPTER.
Let’s make
a real connection.
A launch to plan. A community to build.
A social presence ready for its next step.
04 / USEFUL ANSWERS
A few things you might
be wondering.
From the first brief to the right engagement, here are some useful answers.
How much do you charge for influencer marketing?
+Influencer marketing is quoted around your brief. Cost depends on the creators, deliverables, production, content usage rights and campaign requirements. Share your goals, target audience, timing and budget so we can scope the work. Our proposal sets out the agreed inclusions and fees in USD.
What social media engagement models do you offer?
+We work on retainers, individual campaigns and special projects. A retainer suits ongoing social media support; a campaign centres on a defined launch or initiative; a special project covers a focused brief. Deliverables, responsibilities, timing and fees are agreed for each engagement.
Do you offer social listening?
+Yes. Social listening helps you understand relevant conversations about your brand, audience and category. The scope can cover topics, sentiment and emerging themes to inform content and communication decisions. We agree the sources, coverage, reporting and limitations for your brief, rather than assume every conversation is accessible.
Can you create reels and other social media content?
+Yes. Our services include content strategy, reels and video production, alongside influencer marketing and social listening. The right mix depends on your audience, channels and goals. We scope the formats, content volume, production needs and approval process around what your brand needs.
How do you choose the right influencers or creators?
+The right creator fit goes beyond follower count. Audience relevance, content style, brand fit and campaign goals all matter, along with budget, availability and usage rights. Your brief helps shape the selection criteria, so the proposed creators and deliverables are relevant to the people you want to reach.
How do you measure social media performance?
+We agree the measures around your goals and available data. These may include reach, video views, engagement, website visits or enquiries where tracking is in place. Reporting should show what happened, what we learned and what to improve. No single metric tells the whole story.
What happens before content goes live?
+We start with your brief, audience, brand guidelines and objectives, then agree the scope, responsibilities and approval process. Content planning and production follow that agreed direction. Timelines depend on the deliverables, production requirements, asset readiness and feedback, so these are confirmed for your engagement.
What should we share when we enquire?
+Send your brand or website, social media links, target audience, business goals and the services you need. Include your preferred timing, budget in USD and any existing content or campaign brief. If the brief is still taking shape, tell us the challenge you want to solve.
Have a different question? Let’s talk about your social media brief.