A marketplace built around getting the job done.
ServiceSeeking connects Australians seeking trade, household and business services with providers ready to respond. Its acquisition programme has two distinct outcomes: consumer job enquiries and provider business registrations.
Grow service enquiries while keeping acquisition efficiency in view.
A broad services marketplace needs campaigns that distinguish different search intents, useful landing-page journeys and ongoing control of inefficient spend. The work moved beyond maintaining existing campaigns into documented restructuring, ad modernisation, testing and budget reallocation.
From legacy structure to an actively tested, Search-led programme.
Rebuild around distinct customer intent
Restructure Photography and Videography into General Photographer, Wedding Photography and General Videography groups. Rebuild Roofer campaigns by intent and clean up overlapping keywords and ad groups.
Modernise the ads and tighten targeting
Replace outdated, non-running expanded text ads with responsive search ads. Update Renovation and Garden creative, refine Electrician keywords and add Brand negatives.
Test the landing-page journey
Run three early landing-page tests, continue testing through the year, and apply reported winning pages while pausing costly Bathroom terms.
Manage location and budget actively
Pilot location-specific bids in Garden & Landscaping, redirect pulled-back spend toward converting campaigns, and reduce delivery during a client-site outage to avoid spending into a broken journey.
Acquisition scale, with clearly scoped performance gains.
The portfolio recorded more than 100,000 tracked lead conversions from June 2025 to May 2026. Compared with June 2024–May 2025, portfolio ad CTR increased 27.6%, and Main-account business sign-ups increased 16.7%. These are distinct outcomes: the lead figure describes annual scale, the sign-up improvement is Main-only, and the CTR improvement describes engagement across the portfolio. They do not establish incremental growth or improved efficiency across every account.
Tracked lead conversions
Absolute volume in the current twelve-month period, not a growth percentage or unique qualified-lead count.
Business sign-up growth
Main account only; provider registrations, not portfolio-wide consumer-job growth.
Portfolio ad CTR growth
Relative improvement in aggregate ad click-through rate across the verified portfolio.
Lead conversions are tracked events. Business sign-up growth is Main-account only; CTR is portfolio-wide.
Campaign portfolio
Distinct campaigns with recorded delivery across the twelve-month period.
Monthly media budget
Owner-supplied media-budget management range.
Service categories
Trades, household services and business-service demand.
Optimisation programme
Search-intent restructuring, responsive ads, landing-page tests and budget reallocation.
Campaign range is a rounded portfolio-size band across the year, not monthly minimum/maximum or a count of campaigns active simultaneously.
¹ Tracked lead conversions include consumer enquiries and provider registrations, not unique qualified people. ² Growth compares June 2025–May 2026 with June 2024–May 2025; business sign-ups are Main-only. Budget range is owner-supplied.
