A Filipino lifestyle brand with a distinct point of view.
BENCH/ brings fashion and everyday lifestyle products to its customers through a recognisable retail brand. Its ecommerce platform is another expression of that brand and a working channel for its retail team.
Move the platform. Preserve the identity.
BENCH/ wanted a platform its team could operate more easily, with a flexible app ecosystem and room to evolve its shopping experience. The migration brought platform development together with collaborative reviews of navigation, page layouts and the customer journey.
Make the platform transition the foundation.
Define the platform move
Transition from Adobe Commerce to Shopify Plus.
Shape the shopping journey
Review navigation, interface layouts and the storefront experience with BENCH/ stakeholders.
Coordinate launch delivery
Bring the implementation through to the confirmed 17 July 2025 launch.
Continue beyond launch
Provide ongoing technical support and integration work after launch, without implying every integration was complete on go-live day.
A confirmed migration and storefront launch.
The new Shopify Plus storefront launched on 17 July 2025. In the first twelve full calendar months after launch, 1 August 2025–31 July 2026, the store recorded a 0.29% conversion rate. A comparable Adobe Commerce baseline has not been verified, so this is a post-launch measure, not a migration-driven uplift claim. Technical support and further integration work continued after launch.
Online-store conversion
Shopify-displayed rate for the first twelve full calendar months after launch; a raw-count rounding discrepancy remains under review.
No comparable Adobe Commerce baseline has been verified. This is a performance level, not a conversion uplift or migration ROI claim.
¹ Shopify first twelve full calendar months after launch, 1 August 2025–31 July 2026. No comparable legacy-platform baseline supports a growth claim. Current brand campaign imagery is visual context, not claimed LeapOut creative.
