Travel expertise, brought into the discovery journey.
The Travel Club serves customers researching luggage, bags and travel essentials. Its online information needs to help shoppers understand the choices behind their next trip.
Make specialist travel products easier to understand and discover.
Travel shoppers need useful information about luggage types, brands and practical choices. The programme strengthens the collection information that supports those decisions, with AI-search visibility as the lead story and SEO as the supporting foundation.
Lead with answer-ready information. Support it with SEO.
Map the discovery opportunity
Complete a site health check, keyword research and query-to-page mapping.
Improve priority-page signals
Publish metadata updates and H1 fixes across key pages.
Make collections more useful
Publish copy for Delsey Paris, Lojel, Luggage, Hard Case and Backpacks, plus a Birkenstock introduction.
Track the visibility outcome
Review Google AI Overview citations separately from traffic and sales, while keeping pending new articles outside delivered-work claims.
Stronger AI visibility. Better desktop loading performance.
The review recorded 47 tracked searches with Google AI Overview citations and approximately fivefold growth in tracked search visibility. Separately, real-user desktop Largest Contentful Paint improved from 3.6 seconds to 2.3 seconds, a 36% reduction. Desktop Core Web Vitals moved from Failed to Passed. These visibility and technical outcomes are not claims of AI-caused revenue.
Tracked searches with brand citations
Brand citations inside Google AI Overviews recorded in the October review, not merely queries that triggered an Overview.
Tracked search visibility
Rounded growth in the Semrush visibility index, from approximately 8% to 41.67%, 29 July–3 October 2026.
Google Philippines / English / Desktop. Citations are report-recorded tracked searches at the 3 October endpoint, not controlled prompt-share or conventional top-three rankings.
Technical search improvements
Priority-page titles, descriptions and H1 fixes.
Collection information
Delsey Paris, Lojel, Luggage, Hard Case and Backpacks copy; Birkenstock introduction and older-blog refresh.
New articles were not live at the review and are not credited with the reported citations. Estimated tracker traffic is not measured site traffic.
Desktop Largest Contentful Paint
3.6 seconds → 2.3 seconds. Real-user loading time for the main content, not total page-load time.
Desktop Core Web Vitals
Failed → Passed across the comparison snapshots.
Field measurements, not laboratory test results. Improvements were delivered with the implementation team; no claim of sole LeapOut implementation.
¹ Semrush Position Tracking, Google Philippines / English / Desktop: citations at 3 October 2026; tracked visibility 29 July–3 October. The 5X headline is rounded from an approximate baseline. ² Real-user desktop LCP, 18 July–1 October 2026. LCP is not total page-load time; no AI-sales causality is claimed.
