If you’re like us, you probably keep tabs on a few brands on social media. Perhaps you follow them for valuable content, for announcements, or access to exclusive deals or promos. Or maybe you just follow them because they’re really funny and sassy.
Customers, especially Millennials, want real, genuine human interactions with brands. Staying true to yourself and delivering the laughs is one of the best ways to stay relevant and keep people engaged. Here are some of the best brands that perfectly show how it’s done with their funny, sassy, and witty online presence. Social media managers, take note!
When The Department of Transportation (DOTr) and the Land Transportation Franchising and Regulatory Board (LTFRB) lifted the suspension of Angkas, a motorcycle ride-hailing and delivery services app, Rappler was the first to break the news. But Angkas was having none of it.
Angkas has been gaining popularity for its deadpan, witty responses and on-point memes. Somebody give their social media manager a raise!
Brands must be prepared to answer their customers’ questions, no matter how far-out they are. Safeguard had the perfect response when somebody asked why their soap can only kill 99.9% of germs.
What started out as an innocent question turned out to a hilarious (and flirty!) exchange between a customer and McDonald’s. Prepare to get kilig!
4. Esquire Philippines
Social media isn’t always nice, a fact most social media managers only know all too well. When Esquire Philippines put Vice President Leni Robredo on their cover and posted in on their Facebook page, trolls swarmed in. Esquire Philippines then gave a masterclass on how to give a (classy) burn.
5. GMA News
As one of the biggest media outlets in the country, GMA News receives its fair share of criticism. But, like Esquire Philippines, they handled it with perfect grace—and sarcasm.
6. Zark’s Burgers
Following the viral trend of asking silly questions to brands, one user asked the famous burger chain about what to do when someone you love leaves you (ouch!). Zark’s dropped some truth bombs…and managed to promote their product. Color us impressed!
8. Metro Manila Development Authority (MMDA)
While not exactly a brand, MMDA gives a perfect example of how to stay funny while still helping people. MMDA breaks the notion that government agencies have to be serious all the time. Here are some their funniest social media moments.
8. J.CO Donuts & Coffee
We love a good hugot and J.CO certainly delivered with this hit-you-in-the-feels response. They almost seem like that good friend you always turn to for love advice! Be right back. *crying while eating a dozen Al Capones*
Most Filipinos consider Alaxan as their go-to medicine for muscle aches or other body pains. But one customer was curious if Alaxan also cured something really, really painful: heartbreak. Alaxan offered some words of wisdom, managed to promote their brand, and was helpful.
A staple Filipino brand, Jollibee has been the subject of countless memes online—the most genuine proof that they have indeed become a true Filipino pop culture icon.
As a brand, you should always be prepared to answer the questions of some very curious customers. And Puregold delivered, well, a golden response.
We’re big fans of KitKat’s funny and timely social media presence. (And of their chocolates, of course). Even though they don’t post frequently, their posts are always well-thought of and remain true to their brand’s sense of playfulness.
13. Mang Inasal
These days, just about every brand tries to jump on the meme bandwagon. Some fail but others, like Mang Inasal, do it with aplomb. Lesson here? Do memes carefully and make sure they’re actually funny and relevant.
14. Cebu Pacific Air
Showing yet another great use of memes (and displaying self-awareness), Cebu Pacific takes on an all-too-relatable experience: the excruciating, adrenaline-inducing wait for those coveted seat sales.
This emerging e-commerce brand is one to watch out for in social media. We’re already loving their hilarious posts that make you think, “The struggle is real!”. We’re looking forward to seeing more of what the Shopee social media team has to offer!
We turn to Chowking for our favorite Chinese comfort foods (Chow Fan, anyone?) But, it turns out, some turn to the fast food chain for much-needed love advice. Chowking was more than ready to offer some comforting advice. New requirement for social media managers: experience in being a love guru.
Remember those Facebook users that asked brands for free products and services in exchange for likes or shares? Yeah, we do too and we’re still cringing. While some brands went along and took up the offer, Toyota Motors Philippines didn’t hesitate to give one user a reality check.
When your relationship isn’t strong enough to last but, at least, Motolite batteries are #forever.
19. Department of Trade and Industry (DTI)
Like MMDA, DTI isn’t a brand but their social media team is killing it and it’s a lesson for brands on how to convince people to do something while still being funny!
20. Nissin Yakisoba
When the official Southeast Asian Games logo was unveiled, many people weren’t impressed. But some brands were only too happy (and quick) to poke fun at the now infamous logo. Case in point: Nissin Yakisoba.
What are your favorite brands on social media? Share with us!