Every day is a new opportunity for the social media giant Facebook to improve and advance its services. But whether their changes get reported in advance or abruptly, these decisions can easily affect the digital marketing industry in the Philippines and all around the world. Just recently, Facebook has announced a design revamp on their public pages in the platform. … Read More
Advertiser FAQs on iOS14’s impact on Facebook Ads
Among many offerings of Apple’s latest iOS 14 update, one contentious feature is the AppTrackingTransparency (ATT) framework, which aims to provide more privacy to users. Apple’s iOS marks user data with an Identifier for Advertisers (IDFA) system, and ATT will allow users the choice to withhold their IDFA from advertisers, preventing data tracking through apps. ATT also prevents advertisers from … Read More
