Google SEO Algorithm Update: “A Helpful Content Update”

Google has launched a Helpful Content Update to provide people with more practical, original, and relevant information, reinforcing content production for people instead of search engines. The Google Helpful Content update is a new algorithm that ranks websites based on the quality and usefulness of their content. Websites that provide helpful, well-written, and informative content will rank higher in the … Read More

How Does Web User Experience Affect SEO?

How Does Web User Experience Affect SEO

Web user experience, also known as UX, refers to all the elements contributing to how users interact with and perceive your website. Good UX is essential for keeping users engaged with your site. It can also directly impact your SEO. What is User Experience or UX? User experience (UX) refers to people’s emotions and attitudes towards using a particular product, … Read More

The Importance of Meta Descriptions and How to Optimize Them

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In the world of search engine optimization (SEO), meta descriptions are just as important as keywords and content quality. They are the short text paragraph that appears beneath the title of a search result. Their goal is to give searchers an idea of what to expect from their page, while search engines use them to determine their relevance to searchers … Read More

Why Outsourcing your SEO is More Profitable for your Company

Search Engine Optimization, more commonly known as SEO, is a key element when comes to digital marketing campaigns. So one may ask, why should I outsource my SEO? Why can’t my own company do it? Well, you can but the effort and expenses would be far greater than hiring another agency. Hiring a digital agency that has a service of … Read More

Why Do Businesses Need SEO?

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Part of growing a business is making sure that you’re reaching people to make your brand visible. It’s a tough and challenging process, especially in the age of technology where everything moves at a fast pace. This is where SEO comes in. Short for search engine optimization, this process refers to boosting brand awareness through the use of search engines. … Read More

5 Reasons Why Your Business Needs A Link Building Strategy

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Sure, your website has great content. But is it getting found by your target audience? With so many content being created and published by other companies, your content can be easily buried under higher-ranking pages. This is why it’s important for brands to pay attention to link building. Link building is the process of getting links from websites of high … Read More

SEO Unlocked: A Guide For Beginners

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Digital marketing has become a business strategy that can no longer be ignored. Technology has rapidly grown and has become a necessity in everyday life. In fact, even traditional businesses have started to adapt digital strategies in order to not get left behind. Therefore, it’s only logical to make it a part of your business game plan. One online marketing … Read More

Digital Tips: A Guide For Impactful Digital Content

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Content marketing is constantly evolving. In fact, there are more than 3 million contents published on the internet every day. From blog posts, articles, reviews, social media posts, content is shared everyday. As a business, it’s now important to pay close attention to how readers are changing. Brands need to constantly experiment innovating digital content for them to keep their … Read More

5 Noteworthy Advantages of Outsourcing your SEO

Outsourcing your SEO

People expect businesses these days to have an online presence. With Google having 3.5 billion searches everyday, it’s easy to see the opportunities that come with placing your brand on the web. Once you reach the top of search engines, a plethora of benefits await you — your business will be more accessible, you will develop customer trust, you have … Read More