Google SEO Algorithm Update: “A Helpful Content Update”
Google has launched a Helpful Content Update to provide people with more practical, original, and relevant information, reinforcing content production for people instead of search engines. The Google Helpful Content update is a new algorithm that ranks websites based on the quality and usefulness of their content. Websites that provide helpful, well-written, and informative content […]
Domain Age, Alexa Rank, and Google PageRank – Old and Faded SEO Benchmarking Metrics
Domain Age, Alexa Rank, and Google PageRank – Do these metrics still matter? In the early days of SEO, practitioners were obsessed with reporting metrics that would justify their efforts in growing their website popularity and traffic. Since SEO and digital marketing were in their infancy (talking about 2010 – 2016), leaders were keen to […]
How Does Web User Experience Affect SEO?
Web user experience, also known as UX, refers to all the elements contributing to how users interact with and perceive your website. Good UX is essential for keeping users engaged with your site. It can also directly impact your SEO. What is User Experience or UX? User experience (UX) refers to people’s emotions and attitudes […]
The Importance of Meta Descriptions and How to Optimize Them
In the world of search engine optimization (SEO), meta descriptions are just as important as keywords and content quality. They are the short text paragraph that appears beneath the title of a search result. Their goal is to give searchers an idea of what to expect from their page, while search engines use them to […]
Why Outsourcing your SEO is More Profitable for your Company
Search Engine Optimization, more commonly known as SEO, is a key element when comes to digital marketing campaigns. So one may ask, why should I outsource my SEO? Why can’t my own company do it? Well, you can but the effort and expenses would be far greater than hiring another agency. Hiring a digital agency […]
Why Do Businesses Need SEO?
Part of growing a business is making sure that you’re reaching people to make your brand visible. It’s a tough and challenging process, especially in the age of technology where everything moves at a fast pace. This is where SEO comes in. Short for search engine optimization, this process refers to boosting brand awareness through […]
5 Reasons Why Your Business Needs A Link Building Strategy
Sure, your website has great content. But is it getting found by your target audience? With so many content being created and published by other companies, your content can be easily buried under higher-ranking pages. This is why it’s important for brands to pay attention to link building. Link building is the process of getting […]
SEO Unlocked: A Guide For Beginners
Digital marketing has become a business strategy that can no longer be ignored. Technology has rapidly grown and has become a necessity in everyday life. In fact, even traditional businesses have started to adapt digital strategies in order to not get left behind. Therefore, it’s only logical to make it a part of your business […]
Digital Tips: A Guide For Impactful Digital Content
Content marketing is constantly evolving. In fact, there are more than 3 million contents published on the internet every day. From blog posts, articles, reviews, social media posts, content is shared everyday. As a business, it’s now important to pay close attention to how readers are changing. Brands need to constantly experiment innovating digital content […]
5 Noteworthy Advantages of Outsourcing your SEO
People expect businesses these days to have an online presence. With Google having 3.5 billion searches everyday, it’s easy to see the opportunities that come with placing your brand on the web. Once you reach the top of search engines, a plethora of benefits await you — your business will be more accessible, you will […]
