Shopify SEO: Everything You Need To Know

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In the age of the global pandemic, online stores have become one of the primary sources of goods for people. In response, brands are focusing on their e-Commerce websites and pages to meet the demand of their target consumers, utilizing various platforms like Shopify to establish their online presence. In fact, the platform has had a surge in usage as … Read More

New Google Ads Lead Form Extensions: How To Get More Leads

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Another simple yet significant tool for search engine marketing in the Philippines and around the world has occurred when Google made its recent announcement. The leading pay-per-click (PPC) advertising platform now allows advertisers to present their lead form when people click on their ad on search engine result pages (SERP).  As consumers are becoming smarter, they constantly find new ways … Read More

Facebook Advertising: The Impact Of Removing Page Likes

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Every day is a new opportunity for the social media giant Facebook to improve and advance its services. But whether their changes get reported in advance or abruptly, these decisions can easily affect the digital marketing industry in the Philippines and all around the world. Just recently, Facebook has announced a design revamp on their public pages in the platform. … Read More

Advertiser FAQs on iOS14’s impact on Facebook Ads

Among many offerings of Apple’s latest iOS 14 update, one contentious feature is the AppTrackingTransparency (ATT) framework, which aims to provide more privacy to users. Apple’s iOS marks user data with an Identifier for Advertisers (IDFA) system, and ATT will allow users the choice to withhold their IDFA from advertisers, preventing data tracking through apps. ATT also prevents advertisers from … Read More

The Impact of COVID-19 on Digital

The current COVID-19 crisis has dramatically affected several nations. With over thousands of cases worldwide and countries on lockdown, it’s safe to say that this pandemic has rocked the whole world to its core. We see cities implementing Enhanced Community Quarantine (ECQ), preventing people from leaving their homes and limiting their movements only to do the essentials. The ECQ has … Read More

The 5 Digital Marketing Cliches You Need to Break Up With

While digital marketing in the Philippines might be a relatively new industry, it’s a booming, competitive sphere in the country. The field is notorious due to its fast-paced approach in business. Hustling to get consistently fresh ideas can be tough, but breaking off cliches in your writing routine can be much harder. Read on how you can ditch the most … Read More

Growing Your Audience On Instagram

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Since its inception, Instagram has been a popular platform for users all around the world. In fact, about 95 million photos and videos are posted on it per day as per Reuters. From sharing photos and videos on a curated feed to posting fleeting moments through short stories, it’s a great social media app for digital and content-savvy individuals. Aside … Read More

7 Proven Ways To Increase Your Website’s Organic Traffic

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Apart from making your business a customer’s top of mind, it should also be at the top of their search. Whether you like it or not, the internet has become an integral part of life, making websites an effective business move. All it takes is one search and click, however, the question remains: are you searchable?  Being a searchable website … Read More