Apart from making your business a customer’s top of mind, it should also be at the top of their search. Whether you like it or not, the internet has become an integral part of life, making websites an effective business move. All it takes is one search and click, however, the question remains: are you searchable?
Being a searchable website means you are visible on a search engine. Google, for instance, has over 5.6 billion searches per day. Take advantage of these numbers and increase your website’s organic traffic by doing the following fail-safe tips:
Resonate with your target audience
Determine your buyer personas and ensure that your content is made for them. By creating quality content that addresses their issues and pain points among others, you will be able to drive traffic and connect with the visitors of your website. However, keep in mind that it’s one thing to attract the attention of your market and another to make you their first choice. Your goal is to keep them coming back for more. Being a credible source of information for your target audience will help promote and drive traffic to you.
Create content regularly
One of the most effective ways to increase organic traffic in your site is to consistently create helpful content. Although you’re doing it frequently, be reminded to keep your postings of high quality as any inferior content can have a negative affect on your website. Come up with a content marketing strategy that can help you boost your standing in the industry and open doors of opportunities for you.
Promote your website
There’s nothing wrong with promoting your website. In fact, it’s even a recommended effort. You can join online groups and communities which are relevant to your content as well as your buyer personas. Being part of an online group, however, doesn’t exactly scream immediate results. Instead, it’s advised to build rapport by being active, showing your expertise with helpful insights, and encouraging authentic interactions which can cultivate your relationship with your audience.
Choose long tail keywords
While we have said that your content must be able to address queries and concerns of your buyer personas, this doesn’t mean that you should push aside search engine optimization (SEO) efforts. One of the basic steps in being optimized is choosing specific long tail keywords that represent your product or service. Doing so can help search engines include your website as a landing page for the subject and keyword you have selected. This can also improve your ranking and, in turn, make you searchable for your targets.
With these internal links, your website visitors are then directed to other relevant content of yours. This is usually done after reaching a reasonable amount of posts. Content efforts are then maximized by linking one content to another. Doing so will keep them your target audience on your site, boosting your ranking further to the top.
External links, especially those coming from established websites, have a greater effect on your ranking. This is because Google sees websites more credible and authoritative when externally linked with other trustworthy sites.
Allow your business to connect with your audience personally. By being shareable and reachable, being on social media can definitely put your brand out there and get the traffic your website needs.
Base on insights to better optimize
Make use of tools that can help your track the performance of your site and the traction of your content. Being aware of your buyer persona’s behaviour can help you adjust and improve your content.
At LeapOut Digital, our expertise includes making clients searchable. Partner with us and let your website reach its fullest potential. Our team of digital experts can help turn your digital audiences into customers.