Digital Marketing Case Study: AEROBLU Philippines

Aeroblu India

Overview:
Aeroblu Philippines is an India-based company that offers affordable, beautiful and comfortable footwear that can be purchased  in leading malls nationwide. Their primary goal is to introduce AEROBLU slippers to all the women across the Philippines by building brand awareness through the online platform.

Services:
Social Media Marketing (Facebook organic posting & Facebook paid ads campaign)

Facebook Campaign
Upon launching the official Facebook page of Aeroblu Philippines, LeapOut Digital came up with a way to utilize the platform to keep in touch with the brand’s target customers. Since it’s a new Facebook page, we started by creating content through publishing organic posts containing useful information about the brand and how it is different from the competition.

The first step is to generate useful content so that once the Facebook paid ads campaign started, the target customer can find credibility on the page.

Facebook Organic Post
Before we created the page, we already planned the content to post on the page. Working on the content plan first will help maintain a consistent voice, establish social goals, and familiarize ourselves with the competition.

Digital Creatives

These are the visuals that we are going to use on the digital campaigns including the organic posts and Facebook ads. On our end, we explored different executions by taking professional photographs of all Aeroblu products.

Facebook Paid Ads Campaign
The kind of Facebook ads that suited that brand are Page Likes Ads, Facebook Dark Posts, Organic Boosted Post and Carousel Ads.



Community Management
After massive ads placements, we made use of the advantages of having a proper and organized community management. The right ads to the right customer means also having a massive number of inquiries. Community management is about the relationship of the brand and how it seizes opportunities to interact with the community in online spaces. For LeapOut Digital, it is a key part of any social strategy. Managing the social community is a long-term process in order to become a strong brand.

Result
As LeapOut Digital implement those digital strategy, here’s the online presence of Aeroblu Philippines after 6 months:

What to do next?

Planning the next action can depend on the brand’s challenges that we observed throughout the campaign. For the 6 months of studying Aeroblu’s customer behavior, we noticed the need for having their own online shop for the convenience of the customers. For the next step, we are now in the process of launching the e-commerce website of Aeroblu Philippines as well as doing Search Engine Optimization to increase the site’s appearance in the search engine results.

Now, are you ready to bring your business like Aeroblu Philippines?

You can check out LeapOut Digital’s services that can help to improve your business:

Programmatic Buying
Social Media Ads
Search Engine Marketing (SEM)
Search Engine Optimization
Website Development
Digital Creatives

Contact us now and let’s explore the power of digital marketing to improve your business. Get a quote today!

By Marvin Ortiz

Marvin Ortiz is a digital entrepreneur with a wealth of experience working with local and international brands as an e-commerce and digital growth expert. He is the Founder and Co-Owner of LeapOut, the Philippines leading E-commerce SEO and Digital Marketing Agency. He loves to read and hit the beach during his free time. You can get in touch with him on Twitter at @marvinortizph.