Malayan Insurance Co., Inc. is the leading non-life insurance company in the Philippines. Founded in 1930, Malayan Insurance offers its client and the public guaranteed peace of mind through service excellence, quality insurance protection, and the prompt processing and settlement of just and valid claims.
Increase online brand awareness to ensure that the Malayan Insurance will be part of the consideration set once customers are ready to purchase.
Increase online brand awareness to ensure that the Malayan Insurance will be part of the consideration set once customers are ready to purchase.
Activated a search ad campaign to target keywords that are relevant to all their services. This is to ensure that Malayan Insurance will be seen by potential customers when they search on Google.
Targeted service specific keywords to capture customers who are looking at the organic part of Google.
Leveraged relevant bloggers to write about Malayan Insurance. This helped boost credibility and increase ranking on Google.
Jan – July 2019 vs. July- Dec 2018
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