Programmatic advertising is an automated way to run your campaigns digitally. Not only can it gain you leverage on rich data, but it also provides you full transparency and control of your digital campaigns. This means you can target an expanded set of audiences through programmatic ads on specific channels, addressing a specific audience and audience behavior.
Another advantage of running programmatic ads is its real-time measurement and bidding, provided that your ad tracking is set up and planned based on your advertising goals. This way, you can make much faster and more accurate decisions on the data you get.