Even if you have a massive following on social media, current analyses show that only a tiny percentage of them can see your posts online. Coupled with the fact that non-followers are even less likely to see your content, it’s clear that reaching a large chunk of your audience can’t be done with organic methods alone.
This is why social media ads are a must to reach your market, gain more followers online, and generate leads for the business. Achieve your social media goals by applying the proper ad format to your paid social media campaigns. Combine this with a targeting scheme that uses audience data and online behavior insights, and you’ll be visible to both existing followers and new potential customers on social media.