In an industry-first move, Maxilife, in partnership with LeapOut, has launched a fully customized Shopify Plus experience tailored specifically for the life insurance market. This innovative project marks a significant milestone, blending cutting-edge e-commerce technology with the stringent regulatory demands of the insurance sector—a feat never before accomplished in the industry.
The journey to this groundbreaking achievement required the creation of a bespoke app and seamless plugin integrated into Shopify Plus. This solution ensures a fluid, user-friendly customer experience while adhering to the strict compliance and security standards mandated by the Insurance Commission. From start to finish, the system was designed to prioritize both accessibility and regulatory integrity, setting a new benchmark for digital innovation in life insurance.
Ms. Meg Yap-Aguinaldo, VP and Head of Digital, Maxilife, and Marv Ortiz, Managing Partner, LeapOut Digital.
A special thanks goes to Ms. Meg Yap-Aguinaldo, VP Head of Digital and Alternative Distribution at Maxilife, and Carlo Rodelas, Maxilife Digital Channels Manager, whose vision and leadership were instrumental in bringing this project to life. Their dedication to pushing boundaries has paved the way for Maxilife to offer unique and exciting products online—another industry first that promises to captivate customers and redefine how life insurance is accessed and purchased.
At LeapOut, we’re proud to have partnered with Maxilife to turn this ambitious vision into reality. As a leading Shopify Plus agency in Southeast Asia, our mission is to empower brands to achieve their boldest goals through innovative digital solutions. This collaboration exemplifies that commitment, showcasing how technology can transform even the most regulated industries without compromising on compliance or customer experience.
I couldn’t be prouder of the LeapOut team who made this possible, led by June Dolendo, our exceptional Head of Development, and Ruben Fortes, Senior Developer and Project Lead. Their
expertise, creativity, and relentless dedication ensured that every detail of this complex project was executed flawlessly. Together, they’ve delivered a solution that not only meets the needs of Maxilife but also sets a new standard for what’s possible in the digital landscape.
Maxilife’s entry into the online space with these pioneering products is something to watch out for. As they continue to innovate, LeapOut remains committed to supporting brands like Maxilife in shaping the future of their industries—one groundbreaking project at a time.
Marv Ortiz, co-founder of LeapOut, a leading digital marketing and e-commerce agency, is a global Digital Growth Strategist with over 16 years of experience. His performance-driven campaigns have generated over $100M in sales for major brands and agencies worldwide. Marv advises government officials, professionals, and business owners globally on strategic communications and e-commerce success, while spearheading innovative tech projects. He targets Southeast Asia and the USA with cutting-edge, results-focused solutions.
