9 Valuable Lessons From The Most Effective PPC Campaigns

Pay-per-click platforms, such as Google AdWords, can seem daunting for most businesses, especially those who are new to it. There are endless ways to customize your ads and tons of metrics to monitor. This can be a tiresome chore but here’s the thing: PPC pays off. It can increase brand awareness by 80% and give your business the opportunity to … Read More

Step By Step Questions To Ask Before Hiring a PPC Agency

Pay-per-click advertising, or PCC, is one of the most effective ways to advertise online. It can let you get fast results, whether you’re spending a lot or not. It’s also very convenient since you can start and stop your campaigns anytime. Plus, the most impressive thing about PPC is, of course, you are only charged by clicks and not by … Read More

Tips For A More Effective Programmatic Campaign

According to an infographic by Koeppel Direct, over 60% of marketers employ programmatic ads for campaigns. Because programmatic ads can give you access to various data for better and optimized targeting, this makes it an effective way for marketers to promote their brands to the right people. However, this does not automatically mean your programmatic campaign will become successful. It takes years of expertise … Read More

The Power of Influencer Marketing

Influencer marketing, although not a new concept, has been a growing trend that businesses have adapted. Whether SMEs or corporate giants, brands have included influencer marketing into their marketing efforts. This type of marketing uses content creators to bring authentic engagement and to start conversations about their brand, products, and message. As the world gets more technologically advanced, implementing influencer … Read More

Engaging Your Customers Through Social Media Strategy

We live and breathe in a highly digital world. Almost everyone has a Facebook account; nearly half of those users have Instagram, and a percentage uses Twitter as well. Anyone can use and post on social media channels, but few brands can actually make themselves seen (Check out the 20 coolest brands on social media in the Philippines). Even fewer … Read More

20 Sassy Philippine Brands You Should Be Following On Social Media

20 Sassy Philippine Brands You Should Be Following On Social Media

If you’re like us, you probably keep tabs on a few brands on social media. Perhaps you follow them for valuable content, for announcements, or access to exclusive deals or promos. Or maybe you just follow them because they’re really funny and sassy. Customers, especially Millennials, want real, genuine human interactions with brands. Staying true to yourself and delivering the … Read More

AN INFOGRAPHIC: How Millennials Are Using The Internet

An Infographic on How Millennials are Using the Internet Millennials are a sought-after market not only in the Philippines but globally. However, only a few businesses know how to tap into this tech-centric, informed audience. Millennials are poised to represent 50% of the workforce in 2030, presenting brands with a $600 billion spending opportunity. They are an important target market … Read More