Dynamic websites have become increasingly popular recently, and for a good reason! Compared to a static website, a dynamic one offers advantages that benefit businesses, organizations, and individuals.
What makes a website dynamic?
Dynamic websites update content based on what is relevant to a user, an essential aspect of a hardworking website development strategy. Its content changes with each visit based on user information, browsing behavior, and location, among other data.
For example, the language may change based on the user’s location, or a suggestion for language translation may pop up so the user can opt to view the page in English or a local language.
Recommendations, information feed, and featured products on dynamic websites update based on a user’s perceived interests, as indicated by what the user has previously viewed, searched, or purchased.
The visuals of a dynamic website also change based on factors like the time of day or weather. For example, apart from showing the current date, the page may show animated visuals that reflect a rainy night or whatever the weather is when the site was accessed.
Dynamic websites are also responsive, their format adapting to the user’s mobile, tablet, or desktop view.
Why go for a dynamic website?
Here are some of the most notable characteristics of dynamic web pages that many of LeapOut’s clients find helpful for their brand.
They’re more engaging.
Dynamic websites encourage user engagement. This kind of website is constantly changing, meaning there’s always something new for visitors to see.
If your website is dynamic, users see it as a reliable source of information as they know it is constantly updated and what they see is relevant. This increases the chances that users will want to interact with and connect with your brand, which they do by purchasing your product or service, signing up for subscriptions, or getting involved with your social media community.
The website of Kultura Filipino is a good example. The content of the banner carousel on their home page constantly updates with new products, special collections, and sale event details. They contain high-quality, relevant images and a link button that immediately takes visitors to the corresponding page.
They’re more interactive.
The personalized content of dynamic websites makes users feel more connected to the brand and are more likely to become loyal followers and customers. Examples of personalized content are greetings mentioning a user’s name, as well as updates and suggestions tailored to the user’s preferences, purchase or browsing history, and navigation behavior.
Dynamic websites also provide more ways for users to interact with the page, such as through wishlist functionalities, which also give the brand information about its users. This results in users finding more of what they want on the site, making them stay longer or visit again, buy the product or use the service, and constantly check out what’s new or if there are any special offers.
For example, browsing through the Sports Central site for various products is easy and convenient for users because of its dropdown menus, search filters, and wishlist feature. All they have to do is select their preferences or save the products they want.
These convenient features give users control over what they want to see and make the shopping experience very positive for them, encouraging regular purchases and a consistent connection with the brand.
They’re more engaging for search engines.
Dynamic websites are more attractive to search engines like Google, which is crucial if you want your website to rank well in search results. Search engines prefer, or better recognize, constantly updated websites.
Moreover, Google uses a website’s dynamic elements to provide users with a better, more personalized experience. Its algorithm also prioritizes sites that are responsive to different user views. If your website adapts to mobile, tablet, and user views, it can rank better regardless of the device a user searches with.
Static web designs can quickly become stale and outdated, causing the website to drop in the search engine rankings. When they do, they lose potential customers. But when your site ranks high on search engines, your audience expands, and your customers and sales can increase exponentially.
They’re easier to maintain.
Users are stuck with the same content and layout with a static page until its code is changed manually. With a dynamic website, you can tweak content without having to hire a web developer or designer or editing HTML code, updating it quickly and efficiently as needed. You can add or remove features, pages, and content as you see fit, making it easy to keep up-to-date and relevant to your audience.
Build Dynamic Websites with LeapOut Digital
Taking pride in being among the best in website design in the Philippines, LeapOut Digital is a tried-and-tested digital marketing agency that boasts extensive experience working with various leading brands. Our experts are determined to thoroughly understand your business, goals, and website needs.
Connect with us today, and let us help you make it happen!
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