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How to Do Keyword Search for SEO?

How to Do Keyword Search for SEO?

SEO services Philippines

When improving a website’s visibility, SEO companies in the Philippines focus on two essential factors: content and keywords. 

Keywords are the terms or phrases that possible customers type when searching online. For a website to rank higher in search engine results pages (SERPs), select the right keywords and use them effectively in your content. 

Where to start with keywords?

There are a few different ways SEO experts do keyword research. But the most important thing is to start with a list of potential keywords relevant to your business or website. Once you have your keyword list, you can utilize various tools to determine which ones are most popular and have the highest search volume. The best tool we use at Leapout for our research is SEMrush’s keyword tool. We use this to validate how popular the search term is (search volume), the level of competition, and the keyword trend (is the keyword getting more popular)

Once you’ve chosen your target keywords, it’s time to start using them in your content. The most important thing is to use them naturally and sparingly. A good rule of thumb is to use your target keywords in the headline, in the first paragraph, and a few times in the body of your content. With this, you can ensure your website is optimized and content relevant to your target audience.

3 Types of Search Queries

There are three main types of search queries: informational, navigational, and transactional.

1. Informational queries are used when people want to learn something. For example, if they want to know the capital of Qatar, they might type in something like “capital of Qatar.” 

  • Informational keywords are great keywords to target as they have the largest search volume. However, conversions may be limited as the queries are really intended for learning purposes.
  • Informational keywords are usually appended with “what” and “how” questions.

2. Navigational queries are used when people want to find a specific website, page, or location. For example, if they want to go to an online shoe store, they may type “where is Sports Central in Ortigas?” or if they’re looking to learn about specific content from a certain website, they can type “adobo recipe by Ajinomoto.” 

3. Transactional queries are used when people want to buy or inquire about something. For example, if they are looking for a particular product such as “refurbished office chairs in the UK” or a service like “PPC Services Near Me,” you can expect that these keywords are to bring transactions online. Transactional queries may have keywords like “buy, shop, best, or near me” appended to the base search term. 

It is essential to keep these different queries in mind when creating content. That way, you can optimize your content to match the type of query people are likely to use.

Elements of Keyword Research

Here are the elements of the keyword research:

the unicorn keyword seo philippines
(Source: https://www.semrush.com/)

1. Keyword relevance is how closely related your keyword is to your topic. The more relevant your keyword is, the better your chance of ranking for it. Relevance also applies when someone performs an internet drill-down, like clicking through pages while researching something specific.

2. Competition is one of the most critical factors in keyword selection, but it’s often overlooked. You don’t want to target a term if you can’t handle completion.

Two things should worry us when we look at our competitors: 

  • How many sites does this compete against, and
  • What kind of index do they have? The higher Page Rank number means more accurate results for users who use those keywords, so take note!

3. Search volume is the number of times people search for a particular keyword. The more searches there are, the more competitive the keyword is.

When doing keyword research, keeping these three elements in mind is essential. By focusing on relevance, authority, and search volume, you’ll be able to find the right keywords for your website.

Why is search volume important?

Search volume is important because it can indicate the market size for a given keyword. Knowing this information helps you determine whether a keyword is worth targeting. 

Second, search volume can help you gauge competition for a given keyword. You can then determine whether you should try to rank for that keyword. 

Finally, search volume can help you estimate the potential traffic you get from ranking for a given keyword, allowing you to determine a particular keyword’s value.

Tools to use for a more effective keyword research

There are tools you can use for keyword research. Google Keyword Planner and Keywords Everywhere are two popular free options. Google Keyword Planner helps you plan an effective marketing strategy by generating strong keyword ideas and showing how they might perform. Keywords Everywhere provides data on search volume, cost per click (CPC), and the competition among advertisers running ads for specific keywords.

There are also paid keyword research tools, such as SEMRush and Moz Keyword Explorer. SEMRush is a platform that combines different toolkits to improve traffic, grow rankings, and develop marketing strategies, among other things. Moz Keyword Explorer provides data and insights on which keywords to target and how each might perform. 

The process of keyword targeting

The process of keyword targeting is vital to the success of any content marketing campaign. To ensure that your content is reaching the right audience, you need to identify 10 to 15 primary target keywords and some secondary keywords. 

Once you have your list of target keywords, you can begin creating optimized content for these terms. Doing this will attract more traffic from the search engines and ultimately converts more leads into customers.

You may consider investing in SEO services to improve your website’s ranking in search engines. The Philippines is home to some reputable and experienced SEO companies that can help boost your website’s visibility and organic traffic.

To get started, conduct a keyword search for “SEO Philippines” or “SEO companies Philippines” to find a list of reputable providers. After shortlisting a few companies, take some time to read online reviews and compare pricing before making your final decision.

Remember, SEO is a significant investment that can help improve your website’s traffic and ROI. So make sure to partner with a reputable and experienced SEO company in the Philippines to get the best results.

How to choose an SEO company?

If you’re looking for SEO services in the Philippines, there are a few things you need to know. SEO is essential to online marketing. It is also a complex and ever-changing field, so it’s crucial that you choose a reputable and experienced SEO company that can help you achieve your desired results.

When choosing an SEO company, consider its experience, track record, and customer reviews. You should also ensure that it offers the specific services you require. SEO is an ongoing process, so find a company that can provide long-term support.

There are many SEO companies in the Philippines to inquire with, so take your time and choose the one with the best SEO packages for you. With the help of the right SEO company, you can improve your website’s SEO and visibility and attract more new visitors and potential customers to your business. Contact us today to learn more about our SEO services in the Philippines.

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Peachie Garcia
Peachie Garcia has extensive writing experience, having worked as a writer for over a decade. She has produced various types of content, including blog and marketing articles, self-help ebooks, and product reviews. She has also written short stories for young learners of English as a foreign language (EFL) and created English lessons for adult EFL learners, covering instructional, conversational, and business-related content. Now working as a Web Content Specialist in LeapOut Digital, Peachie writes articles, press releases, and web page content for clients from various industries, including The SM Store, Kultura Filipino, Malayan Insurance, Beko Philippines, and Kronicles Philippines.
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Picture of Peachie Garcia

Peachie Garcia

Peachie Garcia has extensive writing experience, having worked as a writer for over a decade. She has produced various types of content, including blog and marketing articles, self-help ebooks, and product reviews. She has also written short stories for young learners of English as a foreign language (EFL) and created English lessons for adult EFL learners, covering instructional, conversational, and business-related content. Now working as a Web Content Specialist in LeapOut Digital, Peachie writes articles, press releases, and web page content for clients from various industries, including The SM Store, Kultura Filipino, Malayan Insurance, Beko Philippines, and Kronicles Philippines.
Picture of Peachie Garcia

Peachie Garcia

Peachie Garcia has extensive writing experience, having worked as a writer for over a decade. She has produced various types of content, including blog and marketing articles, self-help ebooks, and product reviews. She has also written short stories for young learners of English as a foreign language (EFL) and created English lessons for adult EFL learners, covering instructional, conversational, and business-related content. Now working as a Web Content Specialist in LeapOut Digital, Peachie writes articles, press releases, and web page content for clients from various industries, including The SM Store, Kultura Filipino, Malayan Insurance, Beko Philippines, and Kronicles Philippines.

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Ranking #1 on Google No Longer Means Customers Can Find You

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ChatGPT pulls only around 30% of its brand citations from websites ranking in Google’s top 10. Read that again if your company still considers SEO “done” once it reaches page one. For more than twenty years, search visibility had one scoreboard. You ranked or you didn’t. Agencies built retainers around keyword positions, marketing teams built budgets around organic traffic, and everyone agreed on what winning looked like: page one, preferably position one. That scoreboard didn’t get an update. It fragmented. Your business can rank well on Google and still be absent when a customer asks ChatGPT, Gemini, or Perplexity for a recommendation. You can be visible in search and invisible in the conversation. The quick answer Ranking first on Google is still valuable — but it no longer guarantees visibility across AI-powered search. Google Search, Google AI Overviews, Google AI Mode, ChatGPT, Gemini, and Perplexity each use different systems to retrieve, evaluate, and present information. 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Headless Shopify development in the Philippines showcasing enterprise eCommerce solutions, custom integrations, and scalable storefronts by LeapOut Digital

Enterprise & Headless Shopify Builds in the Philippines | LeapOut 

June 15, 2026 No Comments

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