Since the pandemic, e-commerce has been on the rise in the Philippines. More Filipinos are shopping online for practically everything. And with more businesses going online and opting for Shopify e-commerce SEO, it’s only natural that e-commerce will continue to grow in the Philippines.
Certain factors drive the growth of e-commerce in the Philippines. First, a growing middle class with more disposable income means more Filipinos can afford to shop online.
Second, a young population, with around 60% under the age of 35, is significant because younger people are more likely to shop online than older people.
Finally, the Philippines has a growing number of internet users. According to a digital report, over 76 million internet users are now in the Philippines. That’s an increase of around 2.8% from the previous year.
If you’re a business looking to get involved in e-commerce or scale your existing online store, now is the time to work with Shopify e-commerce SEO experts to achieve your goal. It pays to consider where e-commerce is headed in the Philippines so you can make well-informed decisions about improving and growing your business. Here are the top 10 predictions you should know to make your business future-ready.
1. Green consumerism: E-commerce will become more sustainable.
Eco-friendly practices in e-commerce have become increasingly common. Most delivery packages today are wrapped with recyclable materials. Deliveries use bicycles instead of motorcycles.
Shoppers are impressed and supportive when businesses take an extra step toward environment-conscious choices. And with the growth of green consumerism, consider making environment-conscious choices regarding the products you sell and how they are packaged and delivered.
2. Voice search optimization: Voice shopping will give way to hands-free online shopping.
With Siri and Alexa simplifying many online tasks, voice search is becoming popular and may be the next step for product searches in online shops. Voice shopping will make product selection faster and easier, making the entire shopping process more convenient.
Optimize your site for voice search. Use long-tail keywords, have fresh content as voice search relies heavily on this, and optimize your site for local search. Talk to our Shopify e-commerce SEO experts to learn more about these.
3. Chatbot services: Chatbots will play an essential role in online shopping.
Chatbots are being refined and rapidly evolving. They used to only provide customer service by answering questions and addressing concerns. Now, they also ask about shoppers’ preferences and offer product suggestions.
In the future, chatbots will become an all-time attendant in e-commerce that will see shoppers through at every stage of their purchase. Start planning now how chatbots can be integrated into your e-commerce system.
4. Augmented reality: Online sales will skyrocket from augmented reality features.
Augmented reality has made it easier for shoppers to make purchase decisions. It allows them to explore a product as though they are physically present in a store. They won’t just be buying what they see but also what they experience virtually.
This feature may prove crucial to your business as it inspires the trust and confidence of shoppers to choose your product. Augmented reality can boost your sales while reducing return rates.
5. Drone delivery: Packages will be delivered by drones.
The integration of drones in e-commerce is still in its early stages, but it has the potential to revolutionize the way people shop online. Drones offer a fast and convenient delivery option for online shoppers, and they can help businesses save on shipping costs.
While drone systems for e-commerce are still being refined, it is worth looking into as something to be integrated into your online shopping process.
6. Digital payments: More sophisticated payment options will be available, giving rise to better payment processing.
Mobile wallets have become popular in making payments and are now as common as credit and debit cards. Shoppers are comfortable making online payments due to improved security as well.
Eventually, payment systems will evolve further and become more sophisticated and seamless between businesses and shoppers. The potential of cryptocurrency is also largely talked about nowadays. Ensure your business is ready to adapt to these changes as shoppers grow savvier.
7. Synergized shops: Online and brick-and-mortar shops will be integrated.
More online shops sprung up during the pandemic and are here to stay. Several businesses opened flagship stores on various e-commerce sites. Still, most have built their own online shops with improved systems for better control and first-party data but continue running their brick-and-mortar shops.
If the same applies to your business, it is crucial that your online and in-store processes, shopper experiences, and digital marketing are all seamlessly integrated.
Live selling is significantly helpful to both businesses and shoppers. Brands talk directly to interested buyers while shoppers learn more, see demonstrations, and ask questions during the live selling event. Often, shoppers also win prizes or purchase products at low prices.
One of the current e-commerce trends is holding these live selling events on social media platforms. With social platforms being the main venue for big promotions like these, your social commerce must be able to catch up with evolving forms of live selling.
9. Multichannel personalization: Highly personalized shopping experience will be the norm for all shoppers.
Customer service has advanced from simply addressing concerns and inquiries. It has become broader and more profound, providing customers with a highly personalized experience that inspires their loyalty to the brand.
Multichannel personalization will become the norm as shopping is done through various means and customer data provides valuable insights to businesses. Hence, shoppers get a consistently positive experience from the brand.
Keep your customers loyal to you by consistently providing them with this personalized treatment regardless of where or how they buy from your stores.
10. Metaverse: Digital marketing and online shopping will rise to a new level.
Metaverse e-commerce platforms are becoming increasingly popular, offering a unique and immersive shopping experience. Unlike traditional e-commerce platforms, metaverse e-commerce platforms allow shoppers to explore virtual worlds and interact with businesses and other shoppers in a three-dimensional space. This allows for a more personal and engaging shopping experience, leading to higher conversion rates and more satisfied customers.
You can start with metaverse-based campaigns such as virtual showrooms or a metaverse venue for live demonstrations. Start exploring options now to seize the opportunities for a highly advanced way to do digital marketing and selling.
If these predictions happen, the future of e-commerce in the Philippines will be bright. Shopping experience will be more sophisticated, tailored to shoppers’ needs, and more convenient than ever. Businesses will be able to provide better service, higher-quality products, and more customization to make room for continuous evolution.
Be among the brands that can give these to your customers and significantly grow your e-commerce store! Talk to LeapOut today to get the best Shopify e-commerce SEO services.