Shopify SEO: Everything You Need To Know

In the age of the global pandemic, online stores have become one of the primary sources of goods for people. In response, brands are focusing on their e-Commerce websites and pages to meet the demand of their target consumers, utilizing various platforms like Shopify to establish their online presence. In fact, the platform has had… Continue reading Shopify SEO: Everything You Need To Know

New Google Ads Lead Form Extensions: How To Get More Leads

Another simple yet significant tool for search engine marketing in the Philippines and around the world has occurred when Google made its recent announcement. The leading pay-per-click (PPC) advertising platform now allows advertisers to present their lead form when people click on their ad on search engine result pages (SERP).  As consumers are becoming smarter,… Continue reading New Google Ads Lead Form Extensions: How To Get More Leads

Facebook Advertising: The Impact Of Removing Page Likes

Every day is a new opportunity for the social media giant Facebook to improve and advance its services. But whether their changes get reported in advance or abruptly, these decisions can easily affect the digital marketing industry in the Philippines and all around the world. Just recently, Facebook has announced a design revamp on their… Continue reading Facebook Advertising: The Impact Of Removing Page Likes

Advertiser FAQs on iOS14’s impact on Facebook Ads

Among many offerings of Apple’s latest iOS 14 update, one contentious feature is the AppTrackingTransparency (ATT) framework, which aims to provide more privacy to users. Apple’s iOS marks user data with an Identifier for Advertisers (IDFA) system, and ATT will allow users the choice to withhold their IDFA from advertisers, preventing data tracking through apps.… Continue reading Advertiser FAQs on iOS14’s impact on Facebook Ads