The Basics of Effective Community Management

Community management is the means in which the distance between brands and audiences are bridged. It serves as a valuable way to retain loyal customers, entice new ones, and improve the image of your company. Without it, your brand has no approachable presence on social media, making it less likely for potential customers to support your products and services. That … Read More

Top 10 Companies Winning The E-commerce Space In The Philippines

The Philippine e-commerce industry is slowly but surely dominating the digital space. According to studies as early as 2015, 9 out of 10 Filipinos prefer the convenience, deals, and prices they get from online shopping. On average, a Filipino e-commerce user spends about 6.2 hours on online shopping daily. Currently, there are about 37.75 million e-commerce users in the Philippines. … Read More

Untold Secret of Flourishing Businesses in the 21st Century

As years pass by, our technologies have consistently transformed and with all of these changes, businesses have tried to keep up with the digital age. But how do massive companies such as San Miguel Corp or Nestle consistently keep their business relevant? Simple. They hire a digital marketing agency. From white label digital marketing to social media marketing, an excellent … Read More

Why Outsourcing your SEO is More Profitable for your Company

Search Engine Optimization, more commonly known as SEO, is a key element when comes to digital marketing campaigns. So one may ask, why should I outsource my SEO? Why can’t my own company do it? Well, you can but the effort and expenses would be far greater than hiring another agency. Hiring a digital agency that has a service of … Read More

9 Valuable Lessons From The Most Effective PPC Campaigns

Pay-per-click platforms, such as Google AdWords, can seem daunting for most businesses, especially those who are new to it. There are endless ways to customize your ads and tons of metrics to monitor. This can be a tiresome chore but here’s the thing: PPC pays off. It can increase brand awareness by 80% and give your business the opportunity to … Read More

Step By Step Questions To Ask Before Hiring a PPC Agency

Pay-per-click advertising, or PCC, is one of the most effective ways to advertise online. It can let you get fast results, whether you’re spending a lot or not. It’s also very convenient since you can start and stop your campaigns anytime. Plus, the most impressive thing about PPC is, of course, you are only charged by clicks and not by … Read More

Tips For A More Effective Programmatic Campaign

According to an infographic by Koeppel Direct, over 60% of marketers employ programmatic ads for campaigns. Because programmatic ads can give you access to various data for better and optimized targeting, this makes it an effective way for marketers to promote their brands to the right people. However, this does not automatically mean your programmatic campaign will become successful. It takes years of expertise … Read More

The Power of Influencer Marketing

Influencer marketing, although not a new concept, has been a growing trend that businesses have adapted. Whether SMEs or corporate giants, brands have included influencer marketing into their marketing efforts. This type of marketing uses content creators to bring authentic engagement and to start conversations about their brand, products, and message. As the world gets more technologically advanced, implementing influencer … Read More

Engaging Your Customers Through Social Media Strategy

People Holding Phones

We live and breathe in a highly digital world. Almost everyone has a Facebook account; nearly half of those users have Instagram, and a percentage uses Twitter as well. Anyone can use and post on social media channels, but few brands can actually make themselves seen (Check out the 20 coolest brands on social media in the Philippines). Even fewer … Read More

20 Sassy Philippine Brands You Should Be Following On Social Media

20 Sassy Philippine Brands You Should Be Following On Social Media

If you’re like us, you probably keep tabs on a few brands on social media. Perhaps you follow them for valuable content, for announcements, or access to exclusive deals or promos. Or maybe you just follow them because they’re really funny and sassy. Customers, especially Millennials, want real, genuine human interactions with brands. Staying true to yourself and delivering the … Read More